We collect information you provide directly to us when you create an account, place an order, subscribe to our newsletter, or contact our support team. This includes:

• Your name and contact details (email address, phone number)
• Shipping and billing addresses
• Payment information (processed securely by our payment providers)
• Account credentials and subscription preferences
• Any information you choose to include in messages to us

We also collect certain information automatically when you visit our Site, including your device type, browser, IP address, pages viewed, referring URL, and approximate location. This data helps us keep the Site secure and improve your experience.

We use the information we collect to:

• Process and fulfill your orders, including shipping and customer support
• Manage your account and subscription
• Send transactional emails (order confirmations, shipping updates, account notices)
• Send marketing communications where you have opted in, and let you opt out at any time
• Personalize your experience and recommend products that may be relevant to you
• Detect, prevent, and respond to fraud or security issues
• Comply with legal obligations and enforce our Terms of Service

We use cookies, pixels, and similar tracking technologies to operate and improve our Site. These tools help us remember your preferences, keep you signed in, analyze traffic, and measure the performance of our marketing.

Types of Cookies We Use

• Essential cookies — required for the Site to function (e.g., cart, checkout, login)
• Analytics cookies — help us understand how visitors use the Site
• Marketing cookies — enable personalized advertising on and off our Site

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of the Site.

We do not sell your personal information. We share limited information only with trusted service providers who help us operate our business, and only for the purposes described below.

• Shipping partners — to deliver your orders
• Payment processors — to securely handle transactions
• Subscription and customer-service platforms — to manage your account and respond to requests
• Legal and regulatory authorities — where required by law or to protect our rights

Marketing & Analytics Tools We Use

The following third-party tools are active on our Site. Each is governed by its own privacy policy, linked below.

• Mailchimp — Email marketing platform used to send promotional emails, newsletters, and customer communications. Privacy policy: mailchimp.com/legal/privacy
• Wishpond Central — Email marketing and lead-generation platform used for promotional campaigns and pop-up signups. Privacy policy: wishpond.com/privacy
• Google Analytics — Web analytics service by Google. Collects anonymous data about how visitors use the Site. Privacy policy: policies.google.com/privacy
• Google Tag Manager — Tag management system by Google used to manage marketing and analytics tags. Privacy policy: policies.google.com/privacy
• Meta Pixel — Advertising and conversion-tracking service by Meta (Facebook/Instagram). Used to measure ad effectiveness and build audiences. Privacy policy: facebook.com/policy.php

All third parties we work with are contractually required to protect your information and use it only for the purposes we authorize. For more on cookies specifically, see our Cookie Policy.

We retain your personal information only for as long as necessary to provide our products and services, fulfill the purposes described in this Privacy Policy, comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements.

When your information is no longer needed, we will securely delete or anonymize it. Certain records (such as tax, accounting, and order-fulfillment records) may be retained for longer periods as required by law.

Depending on where you live, you may have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you
• Correction — ask us to update or correct inaccurate information
• Deletion — request that we delete your personal information, subject to legal exceptions
• Opt-out of marketing — unsubscribe from marketing emails or SMS at any time
• Data portability — request a transferable copy of the information you have provided

To exercise any of these rights, please contact us at hello@sacredeyebeauty.com. We will respond within the timeframes required by applicable law. We will not discriminate against you for exercising any of these rights.

Sacred Eye Beauty™ does not knowingly collect personal information from children under the age of 13 (or under 16 where required by applicable law). Our products and Site are intended for adult consumers. If you believe a child has provided us with personal information, please contact us at hello@sacredeyebeauty.com and we will promptly delete it.

Sacred Eye Beauty™ is based in the United States. If you access the Site from outside the U.S., your information may be transferred to, stored, and processed in the United States. By using the Site, you consent to this transfer. Where required, we apply appropriate safeguards to protect your information consistent with this Privacy Policy and applicable law.

Sacred Eye Beauty™ complies with applicable U.S. privacy laws, including:

Florida Digital Bill of Rights

As a Florida-based company, we honor the rights and obligations set out under the Florida Digital Bill of Rights and related state privacy laws for consumers residing in Florida.

California Consumer Privacy Act (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act and California Privacy Rights Act, including the right to know what personal information we collect, the right to delete that information, and the right to opt out of the “sale” or “sharing” of personal information. Sacred Eye Beauty™ does not sell your personal information.

EU/UK Residents (GDPR)

If you are located in the European Economic Area or the United Kingdom, you have rights under the General Data Protection Regulation (GDPR) and UK GDPR, including the right of access, rectification, erasure, restriction of processing, data portability, and the right to object to processing. To exercise these rights, contact hello@sacredeyebeauty.com.

If you have questions about your rights under these or other applicable privacy laws, please contact us at hello@sacredeyebeauty.com.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The most recent version will always be posted on this page with an updated effective date. Continued use of the Site after any update means you accept the revised policy.

Questions, requests, or concerns about this Privacy Policy or how we handle your personal information? We’re here.

Email us at hello@sacredeyebeauty.com and we’ll respond within 1–2 business days.